The Twilight Saga New Moon is great ... to build in the coming weeks, his first weekend won huge amounts of attention and consciousness. This is not surprising the techniques they have adopted, given.
So, how have generated so much hype - and how to apply for an independent film?
The team of producers and marketing behind the series have all the techniques of social media to maximize done, while acknowledging the importance of public relations techniques in line with a very interesting material to promote. Some of the techniques used online:
Twitter - Twilight authorized by your Twitter, the opportunity to ask questions directly to the actors in the film. Again shows that access critical to the success of the film.
Some links:
@ Twilight - Twilight for Summit Entertainment
@ Peter Facinelli - Carlisle Cullen, Dr.
@ Billy Burke - Chief Swan
@ Ashley Greene - Alice Cullen
iPhone Apps - Twilight clear need to create an iPhone application. The idea was to encourage interaction with the fans, and would be willing to pay a small fee for the privilege - Billy Burke, Peter Facinelli and built an application that provides an overview of the characters - biographies, etc., which were detail and depth of film.
Facebook - providing exclusive opportunities for their fans before the movie started, and offers rare interviews with key players, has to have the production team's fans, not the actors and crew in person could at the opportunity to learn and much of a fan on Facebook . open discussion forums and pictures delivered to worry about prospects in the wings.
Live Red Carpet - A live stream from the red carpet was the arrival of the stars of the film -. The "UStream, which has worked very well with this code and data traffic generated is no reason for independent filmmakers can not use the same thing with a little effort ... said we should know that produced by some other method presented here be.
YouTube -. Many imitation on YouTube most "Twihard This was smart as an imitation of the promotion of the film, it may be possible to get some of the crew, an imitation of the movie you are working for you and put it on You Tube to make. .
Online Promotion
Meeting people in person - creating massive online PR
The entire cast - including werewolves and the Volturi (organized by the Coven "real" vampires) - signs are everywhere you can imagine! This means that people create in person connections. These compounds are equal to the sale of tickets and merchandising. It will be held press conferences in Japan, Brazil and Mexico to give a little spread around the world with their advertising.
Trailers
Of course there are many traditional methods used to promote the film. Prominent supporters opened in theaters and online months before the film began and the post-production. Something really recommended by vendors to bring cinema to life and interest.
Brand equity
All the trimmings "brand" for the movie of course, means that all customers of large retailers - AT & T, such as ring-tones typical of the production of publicity and awareness.
Of course, this is not something that can do the small, independent filmmakers. But perhaps there are local companies are willing to support and promote the production on the release - especially if they have a number of customers.
Competitions
Twilight has taken different competitions. For example, the chance to win a trip to Italy is one of the great opportunities for customers of the brand with gifts and a game of hide the involvement of the style indices to win a trip. Volvo offers the possibility of winning the car drives Edward. We can not - but you may win some of the props?
Even without big names on board that something that can be caused by a virus and a modest budget subsidy, could be a great opportunity for promotion.
Conclusion
So most of these techniques are completely the possibility of a very small budget - it's just a case of:
1. Go where the audience
2. lead them to something they find interesting
3. Create "buzz" about two online and offline PR
4. Content is king - to create!
5. Do they have early on - while still promoting the production or even before the start of his film.
6. Creating a website to direct traffic
My online tools are recommended: Twitter, Facebook, YouTube and new marketing tool of the film, a thick Cigar.com. For more information about online promotion, I recommend reading the following article, some technical details, such as online traffic has to produce the film.
So, how have generated so much hype - and how to apply for an independent film?
The team of producers and marketing behind the series have all the techniques of social media to maximize done, while acknowledging the importance of public relations techniques in line with a very interesting material to promote. Some of the techniques used online:
Twitter - Twilight authorized by your Twitter, the opportunity to ask questions directly to the actors in the film. Again shows that access critical to the success of the film.
Some links:
@ Twilight - Twilight for Summit Entertainment
@ Peter Facinelli - Carlisle Cullen, Dr.
@ Billy Burke - Chief Swan
@ Ashley Greene - Alice Cullen
iPhone Apps - Twilight clear need to create an iPhone application. The idea was to encourage interaction with the fans, and would be willing to pay a small fee for the privilege - Billy Burke, Peter Facinelli and built an application that provides an overview of the characters - biographies, etc., which were detail and depth of film.
Facebook - providing exclusive opportunities for their fans before the movie started, and offers rare interviews with key players, has to have the production team's fans, not the actors and crew in person could at the opportunity to learn and much of a fan on Facebook . open discussion forums and pictures delivered to worry about prospects in the wings.
Live Red Carpet - A live stream from the red carpet was the arrival of the stars of the film -. The "UStream, which has worked very well with this code and data traffic generated is no reason for independent filmmakers can not use the same thing with a little effort ... said we should know that produced by some other method presented here be.
YouTube -. Many imitation on YouTube most "Twihard This was smart as an imitation of the promotion of the film, it may be possible to get some of the crew, an imitation of the movie you are working for you and put it on You Tube to make. .
Online Promotion
Meeting people in person - creating massive online PR
The entire cast - including werewolves and the Volturi (organized by the Coven "real" vampires) - signs are everywhere you can imagine! This means that people create in person connections. These compounds are equal to the sale of tickets and merchandising. It will be held press conferences in Japan, Brazil and Mexico to give a little spread around the world with their advertising.
Trailers
Of course there are many traditional methods used to promote the film. Prominent supporters opened in theaters and online months before the film began and the post-production. Something really recommended by vendors to bring cinema to life and interest.
Brand equity
All the trimmings "brand" for the movie of course, means that all customers of large retailers - AT & T, such as ring-tones typical of the production of publicity and awareness.
Of course, this is not something that can do the small, independent filmmakers. But perhaps there are local companies are willing to support and promote the production on the release - especially if they have a number of customers.
Competitions
Twilight has taken different competitions. For example, the chance to win a trip to Italy is one of the great opportunities for customers of the brand with gifts and a game of hide the involvement of the style indices to win a trip. Volvo offers the possibility of winning the car drives Edward. We can not - but you may win some of the props?
Even without big names on board that something that can be caused by a virus and a modest budget subsidy, could be a great opportunity for promotion.
Conclusion
So most of these techniques are completely the possibility of a very small budget - it's just a case of:
1. Go where the audience
2. lead them to something they find interesting
3. Create "buzz" about two online and offline PR
4. Content is king - to create!
5. Do they have early on - while still promoting the production or even before the start of his film.
6. Creating a website to direct traffic
My online tools are recommended: Twitter, Facebook, YouTube and new marketing tool of the film, a thick Cigar.com. For more information about online promotion, I recommend reading the following article, some technical details, such as online traffic has to produce the film.
